Remember Raymond Rubican's edict, 'Resist the usual.' The only way to achieve this is to pour a strategy through an individual so it comes out personal.
Source: In Leadership: A Treasury of Great Quotations, by William and Leonard Safire, 1990.
-- Alexander Kroll, (Nov 23 1938-____), US advertising executive; He is CEO/chairman of Young and Rubicam, one of the largest advertising agencies in the U.S.