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Success is a great deodorant. -Elizabeth Taylor |
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The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
Source: From an internet collection of quotations by the Department of Advertising, the University of Texas at Austin.
-- John Berger, (Nov 5 1926-2017), English painter, teacher, art critic; He began his career as a painter and teacher of drawing; became art critic for the Tribune, and New Statesman.