Try to be conspicuously accurate in everything, pictures as well as text. Truth is not only stranger than fiction, it is more interesting.

A politician will do anything to keep his job -- even become a patriot.

In suggesting gifts: Money is appropriate, and one size fits all.

Don't be afraid to make a mistake, your readers might like it.

If you make a product good enough . . . the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.