Creative Quotations from David Ogilvy (1911-1999)

Creative Quotations from . . .

David Ogilvy
(1911-1999) born on Jun 23

US advertising executive. He founded Ogilvy & Mather advertising agency and created the Hathaway "eyepatch" man.

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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

The best ideas come as jokes. Make your thinking as funny as possible.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

Published Sources for the above Quotations:
F:	In "Quotable Business," ed. Louis E. Boone, 1992.
R:	In "The Speaker's Electronic Reference Collection," AApex Software, 1994.
A:	"Ogilvy on Advertising."
N:	In "The Manager's Book of Quotations," by Lewis D. Eigen and Jonathan P. Siegel, 1989.
K:	In "The Executives Quotation Book," ed. by James Charlton, 1993.